Natural Curls

Every day more and more Black Women decide to stop relaxing their tresses and choose to wear their hair in Natural Afro-styles.


This movement has swept through America and is now quietly, but surely making its mark in Europe! Many reasons have been attributed to this trend:


With the economical downturn, women are feeling the financial strain of going to the hairdresser. In the UK a relaxer, treatment, trim and style can easily come up to £120 at a good, reliable and AFFORDABLE Afro-Carribean salon! When talking about reducing expenses it is a no-brainer why the hairdresser seems to be the first one to take the cut!


Women are becoming more reluctant to use relaxers due to the abrasive and harsh chemicals present in them. No matter which relaxer brand is used, no matter which type (lye, no-lye, base or no-base), no matter whom applies the product (hairdresser or mum), the straighten hair strand can become thinner, dryer and weaker than the naturally curly one. This often leads to breakage and in some severe cases to alopecia. 

After being bombarding with images of the 'perfect' woman (i.e. blond, blue-eyed, fake breasts, six-foot-tall, size zero bimbo), men and women are finally becoming more savvy and are accepting that beauty comes in different shapes, sizes and complexions!

There is a refusal to let society and mainstream media impose THEIR definition of beauty.

Black Women are embracing their Curly, Kinky and Coily Hair and are now proudly wearing it in various Afro-styles.  For many, sporting Natural Afro Hair is about self-acceptance.

Personally, I believe that a woman should be allowed to choose how she wants to wear her hair without being judged. If she wants to relax it, weave it, braid it, prefers to put a wig on it, then she should. 
There is absolutely nothing wrong with that! What is wrong is to give somebody else the power to define YOUR sense of beauty. Afro hair is as beautiful as Asian, Caucasian, Arabic and so on!
It just took us a little bit longer to realize that and to learn how to care for it!

Vanessa

XOXO

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